Fuel Creativity Website
UX and Web Design
Contents
Fuel Creativity is a Toronto-based advertising agency specializing in experiential marketing. The goal of this project was to design and build a website that clearly communicates the agency’s offerings, highlights their work, and reflects their bold, creative approach to brand experiences.
The Problem
Fuel Creativity is a newly established experiential marketing agency that needed a website to attract potential clients and showcase past work in a credible, professional way. As a new company, they lacked a digital presence that clearly communicated their services and experience. The website also needed to be easy for the client to manage independently after launch, without requiring technical knowledge or ongoing developer support.
Wireframes
Low Fidelity
Mid Fidelity
High Fidelity
Solution
Squarespace was chosen as the final platform after exploring multiple options, as it best aligned with the client’s need for autonomy and long-term usability. Its intuitive interface enabled a custom-designed site that could be easily updated without touching code.
The website structure focused on clarity and conversion. A dedicated Services page was designed to clearly highlight Fuel Creativity’s experiential offerings, while the homepage was strategically organized to introduce the agency, communicate their expertise, and direct users toward their work and contact points.
Next Steps and Learnings
As the company continues to grow, several key developments are planned to further enhance the website’s functionality and user experience:
E-commerce Integration: While the current site directs users to fill out a quote sheet, we plan to integrate a full e-commerce solution as the company expands. This will allow users to make purchases directly through the site, simplifying the buying process and catering to a larger, more diverse audience.
Partnered Installers Section: To strengthen the company's network and improve customer service, we will add a dedicated section for partnered installers. This feature will enable users to easily find installers in their area, with contact information and location details to ensure a smooth connection between customers and certified partners.
FAQ Page: A new FAQ page will be introduced to provide clear answers to common questions, reducing potential friction and ensuring users have all the information they need. This page will serve as a go-to resource for quick, reliable solutions to frequently asked queries.
User Interviews for Continuous Improvement: To keep the website evolving and aligned with user needs, we will conduct interviews to gather feedback on the site’s performance and usability. These insights will guide future updates, ensuring we continually improve the user experience.